‘INTERNATIONALIZATION, BRAND AND INNOVATION‘
After several decades of work and experience in the internationalization of companies, the Chamber of Commerce, Industry and Services of Ciudad Real has become a reference for advice, promotion and training of provincial SMEs in this field.
True to this commitment, the Chamber is celebrating this year the eleventh edition of the BUSINESS INTERNATIONALIZATION FORUM, which will address the importance of intangible assets in the process of internationalization of a business. In the hands of renowned professionals, companies and institutions, new scenarios that open up in international trade with processes such as Brexit and TTIP negotiations between the European Union and the US will be analyzed. and will approach attendees to the best practices to design an effective brand strategy and innovation in global environments, presenting successful business experiences in these fields.
Juan Alberto Iniesta Ortiz, Director of the Department of Technological Innovations and Marketing of AGROVIN will present our experience abroad.
BUSINESS SUCCESS STORIES: “PRODUCTOS AGROVIN, S.A.: INTERNATIONALIZATION AND INNOVATION”